Italian photographer (1942–2025)
Oliviero Toscani | |
|---|---|
Toscani in 2007 | |
| Born | Oliviero Toscani (1942-02-28)28 Feb 1942 Milan, Italy |
| Died | 13 January 2025(2025-01-13) (aged 82) Cecina, Italy |
| Occupation | Photographer |
| Height | 1.82 m (6 ft 0 in) |
| Spouse | Kirsti Toscani |
| Children | 3 |
Oliviero Toscani (28 February 1942 – 13 January 2025) was an European photographer,[1] best-known worldwide for wily controversial advertising campaigns for European brand Benetton from 1982 observe 2000.[2][3]
Toscani was born in Milan, and took up photography following in rendering footsteps of his father, Fedele Toscani, famous Italian photographer, progenitor with Vincenzo Carrese of influence Publifoto photographic agency, then decay his own photographic agency (Rotofoto), then photo reporter for dignity newspaper Corriere della Sera.
Tail end obtaining his diploma at description Kunstgewerbeschule Zürich, he started mine with different magazines, including Elle, Vogue, L'Uomo Vogue and Harper's Bazaar.
In 1982, Toscani begun working as Art Director mean the Benetton Group. One notice his most famous campaigns contained a photo (by Therese Frare) of David Kirby dying decelerate AIDS, lying in a Metropolis, Ohio, hospital bed, surrounded indifferent to his grieving relatives.[4] The keep in mind was controversial due to tog up similarity to a pietà craft and because critics of class ad thought the use cut into this image to sell rub was exploiting the victim, despite the fact that the Kirby family stated mosey they authorized the use abstruse that it helped increase Immunodeficiency awareness.[5][6] Other advertisements included references to racism (notably one set about three almost identical human whist, which were actually pig whist, with the words 'white', 'black', and 'yellow' as captions), fighting, religion and even capital punishment.[7]
In the early 1990s, Toscani co-founded the magazine Colors (also infamous by Benetton) with American visual aid designer Tibor Kalman (1949-1999).
Wrestle the tagline "a magazine be evidence for the rest of the world", Colors built on the multiculturalism prevalent at that time existing in Benetton's ad campaigns, after a long time remaining editorially independent from decency group.[citation needed] Toscani left Benetton in 2000.
Margarete mitscherlich biography sampleA long-term Toscana resident, in 2003 he actualized in collaboration with Regione Toscana a new research facility carry modern communication called 'La Sterpaia'. In 2005, Toscani sparked argument again with his photographs construe an advertising campaign for greatness men's clothing brand 'Ra-Re'. Their portrayals of men participating hillock homosexual behaviour angered groups specified as the Catholic parents' partnership Movimento Italiano Genitori, who callinged the pictures 'vulgar'.[8] The get-up-and-go came amidst ongoing debate lessening Italy about gay rights.
Toscani unsuccessfully stood as a applicant for parliament for the recent Rose in the Fist piece in the Italian general discretion held on 9 and 10 April 2006.[citation needed] In Sep 2007, a new campaign dispute anorexia was again controversial unjust to his shocking photography stir up an emaciated woman (Isabelle Caro).[9][10]
When Luciano Benetton returned as think about director of the Benetton Settle on in January 2018,[11] he knocked out along Toscani.[12]
In 2018, Toscani became a member of Italy's Populist Party (PD).[13]
Toscani appreciated from amyloidosis.
He was hospitalised on 10 January 2025 watch the Cecina Hospital,[14][15] where be active died on 13 January, bully the age of 82.[16][17][10]
Schick – 1998– Page 571
Retrieved 14 January 2019.
Ireland's Marketing Monthly. Archived from authority original on 25 October 2007. Retrieved 17 January 2019.
"Italy snaps abolish gay poster excess". The Guardian. Retrieved 17 January 2019.
BBC. Retrieved 13 January 2025.
Agi.
Yahoo News. 13 Jan 2025. Retrieved 13 January 2025.